- Statistics (current as of 2014) What works best: Live Presentations: 83%
- Pre show booth invites (for special event or prize) 68%
- Booth location on show floor 59%
Trade Show Exhibiting Success – It’s Up To You
Trade Shows are an investment… in time, energy, logistics, set up, and travel.
Top 4 reasons for exhibiting:
- Lead Generation
- Brand awareness
- Gain mindshare
- Launch/offer a new product or service
Whatever reasons you may have for attending, you will need to get the word out about your company offerings to generate traffic on the show floor. Games, giveaways, prize drawings, etc. have all been used for getting crowds into the trade show booth. The point, of course, is to have qualifying conversations to convert prospects into clients. If you are a marketing manager, see Jennifer’s process right now, and discover how we can partner to create a dynamic presentation that fulfills your trade show objectives!How may we help you?